Despite primarily seasonal sales, the women’s hair removal market in France shows positive development with 1% volume growth in 2014. Waxing dominates as the preferred choice for women thanks to its long-lasting results, with 62% of the market share.
Keeping smooth, beautiful skin for as long as possible is one of consumers’ major priorities. To meet this need, manufacturers have perfected anti-regrowth products sold as after-hair removal lotions or creams that delay regrowth by up to several days.
Now Robertet hopes to boost the effectiveness of these products by incorporating regrowth-inhibiting fragrances with properties tested in laboratories and approved by a clinical trial run on a panel. An innovation that has resulted in an international patent application!